Iscriviti ad Ahrefs. . Learn more: A Simple Guide to Turning (Unlinked) Brand Mentions into Links. Familiarity takes place. @patrickstox @ahrefs Link Reclamation – Unlinked Mentions Sometimes websites mention you but don’t link to you. Here are some of the ways Mention can help monitor online conversations about your keywords: Analyze keyword mentions across multiple platforms. Again, we can use Ahrefs or Semrush for this purpose. Choose a language and region. For example, these three pages all rank on the first page for “best brooks for flat feet”:Spying on competitors’ backlinks is one of our favorite ways to find opportunities to score great links for free. 2. 6. Use the “Content Explorer” tab to search for your brand name. But first, you need to find unlinked mentions, which you can do with Google Alerts. There are two main ways to spy on your competitor’s website traffic and rankings: Using Ahrefs’ Site Explorer – Best for quick checks. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. But don’t automate. Tool #3: Ahrefs. 2. For example, a search with your keyword filtering out your domain results should give you a list of external domains mentioning your brand name. Option 2 – Find Broken Links with Ahrefs Site Explorer. To find them, you can use advanced search modifiers on Google. How to do it. Update pages with declining traffic in the past 6 months 4. “3. A campaign for social media would take a different approach. , Last 30 days), Language, Only live. 4. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Best for: SEO professionals who need to. Find unlinked mentions and ask for a backlink. Skyscraper technique = Websites that link to inferior articles. People are mentioning your brand on their website & not linking back to you 😱 You're missing out a ton of backlinks! 👎 How I turn unlinked mentions into…As your company grows and gains new customers, more writers across the web will start discussing your products and services. Some people claim that journalists shouldn’t link to brands mentioned in news stories, so don’t expect to make a lot of headway if that’s the type of content creator. Using a tool like Ahrefs or Moz, search for your brand name via a search operator such as yourbrandname -site:yourdomain. How to do it. CSV and import them into Respona for the next. Turn unlinked brand mentions into links: All you need to do is find unlinked mentions and then ask the content owner about the possibility of allocating a link back to your site. You can find the broken links on your Shopify site using tools like Ahrefs, Screamingfrog. Unlinked mentions are online mentions of your products or brand without a link to your site. Buzzsumo: Through the search function. This is partly because when sites link to each other, it’s a good signal to Google that it’s not just you that vouches for your content, and therefore it should be available in the search engine results pages (SERPs). Add any confirmed services to your initial list. By following their step-by-step approach,you can maximize the benefits of unlinked brand mentions and boost your search rankings. Use Ahrefs SEO to explore keyword ideas and uncover related terms that can expand your keyword strategy. Link reclamation is a straightforward yet effective way of obtaining quality backlinks for your site. 1. Pursho 25/11/2022 Backlinks are gold—we all know that. You can reclaim the value of the link equity by either restoring those pages or redirecting the broken URLs to relevant live pages. By analyzing your competitors' content, you can discover keywords and topics that you may have overlooked. To do this, enter your website’s URL under the box named ‘highlight unlinked domains’. To do so, Navigate to Ahrefs’ Content Explorer and paste your website in the search bar. AppSumo. Leveraging brand news as a link building strategy revolves around harnessing your company’s updates and announcements to earn backlinks from reputable sources. Ahrefs is intuitively designed. Open Ahrefs Content Explorer and enter your brand name. For instance, you can type YOUR KEYWORD + "guest posts", or "write for us" + advertising. articles, listicles), noting any unlinked mentions. The linking page has a “noindex” attribute and therefore we don’t count links from it (this is debatable, but that is what we have decided to do for the time being). 2. For brand names, use quotation marks around the exact phrase to limit variations. Link reclamation: Includes unlinked brand mentions or unlinked thematic mentions (i. Noindex. Finding all of your unlinked mentions can be pretty time consuming and complicated. 1. Next you want to use Ahrefs Content Explorer to search for content to check for backlinks. Add your brand name into the search bar and leave the drop down as ‘everywhere’. In this article, I explain how to use the "world's largest index of live backlinks", Ahrefs, to find mentions for: - Company brands: The name of the company or parent company. Step 7: Email OutreachThis strategy works great because, with a gentle nudge, most site owners are happy to turn your unlinked mention into a link. See who the top authors for the topic are and how much traffic they’ve. Moz Link Explorer. For all other types of businesses, there is a 20% discount on the annual subscription. Bulk Keyword Search Volume Tool #1 Top Rated. If you want to prospect manually, avoid. How to Find Unlinked Mentions Of Your Brand Using Ahrefs. These tools provide in-depth. You will be left with a list of actual unlinked mentions – no manual filtering is required. Overall, when it comes to index size, features, and price, Ahrefs is the best value. This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO. Local SEO is about ranking for keywords with local intent, meaning the people searching for them are explicitly looking for local services. So the next step is to check that people searching for these services actually want to shop local. To quickly find unlinked mentions, you can use a tool like Prowly’s News Alerts. SEMrush’s backlink analysis feature is basic, but it does offer some unique features that Ahrefs doesn’t have. Content Explorer is just one useful tool in the Ahrefs suite of SEO research tools. This could include news, blog posts, books, videos, and more. Enter any brand name and exclude results from the official site to see its popularity over time. We just wanted to adapt this to work with Google Alerts on an on-going and pro. NOTE. How to do it. How to find unlinked brand mentions using Ahrefs. Or make deductions as to the types of new backlinks they acquire:AhrefsFind unlinked mentions of your product or service; Identify Misspelled brand variations and unlinked mentions; Monitor competitor brand names, products, or services;. For example, let’s say you want to find pages on gardening that. This is in part because websites that are linked together send a good signal to Google that it is not just you who are vouching for your content. You can also use Ahrefs' Content Explorer to detect unlinked mentions of your website, which can lead to more backlinks. A Simple Guide to Turning (Unlinked) Brand Mentions into Links What if I told you there was an easy way to earn hundreds, possibly even thousands of new…a) Check link quality. but there’s no link back. Majestic has by far the cheapest paid plans: (Starting at only $50 per month. 1. Here are three that stand out: You can see which pages on a competitor’s website attract the most links. Traditionally, SEOs would only search for UBMs for the…10 M New pages Every 24 hours, we update metrics for 300 M Pages Filter by SEO and social metrics to identify proven ideas for your next marketing campaign. A highly effective way of finding unlinked brand mentions, Ahrefs content explorer is a mini search engine that you can set many filters on. By leveraging the features and capabilities of Ahrefs, you can enhance your website's search engine optimization (SEO) efforts and achieve success in 2023 and beyond. Hence, they get a lot of coverage from the media and partners. Then. Use Ahrefs content explorer or Google search to find unlinked brand mentions. Levi Olmstead of LeviOlmstead. At the time of writing, Google Analytics 4, the successor of Universal Analytics, by default doesn’t show any organic keywords (or the “not provided” token) in the Acquisition report. Then select 'Highlight unlinked domains' and enter your domain name to see a list of all unlinked mentions of your company. Hence, they get a lot of coverage from the media and partners. 🔍 Content Explorer helps copywriters and content marketers find the most shared and ‘linked-to’ content. Let’s take a look at an example of how this process may work. Set up multiple Google Alerts for all your brand-related terms. Using a tool like Ahrefs or Moz, search for your brand name via a search operator such as yourbrandname -site:yourdomain. Google Search Console. Find Q+A threads related to your content 14. Perhaps the most. Let’s learn how to improve SEO. ”. Here are 10 quick SEO wins to apply and win the heart of your client. Go to Ahrefs Content Explorer and type your brand name. Two choices: You can either have a custom-designed template or get a generic one for free (or a couple of bucks for a premium one). Brand Monitoring (Finding Unlinked Mentions) Ahrefs backlink database is updated frequently, and you can see all incoming links in the link report. You only have to message the author of the post or the owner of the website. Turn the shower off. You can use Ahrefs for free but you have restricted access to some tools. Share: Facebook Twitter Pinterest WhatsApp MenuFor established companies, the easiest way is to find unlinked brand mentions through SEO tools like Ahrefs: Go to Content Explorer. How to do it. You’ll need to head over to My Mentions to see all mentions and select Unlinked to show only unlinked brand mentions. Use a tool to scan the web for unlinked mentions of your brand. Ahrefs unlinked mentionsto find unlinked mentions and convert them into backlinks. You don’t have to sign up for the premium service to use any available Ahrefs free tool on their website. Here’s how it works: Search for Quora’s domain in Site Explorer, look at the ‘Top pages’ report, narrow by keywords related to your content, and add a filter to see only. Aumenta il traffico del tuo sito web con lo strumento SEO preferito del settore. We’re going to start off by heading to the Content Explorer, searching for your brand in quotes, and excluding your own domain. ”New Keywords alert. Make sure to check the "highlight unlinked mentions" box to target new websites. If you have multiple versions of the same page in different languages, you can use the hreflang tag to tell search engines like Google about these variations. Not only will the tactics below improve your rankings, but they also don’t need you to create new content. But these tasks represent just a small number of the ways our respondents use Ahrefs. Just plug in different news, magazines and industry blogs with your brand name:That said, Ahrefs is also one of the top Moz alternatives for keyword research, technical site audits and competitor content analysis. Identify the specific brand keywords to track -unlinked mentions of the word brand name, slogans, product names, executives, etc. Turn the shower on. If you’ve ready any of our previous guides, it won’t surprise you that we’re going to need Ahrefs for this. Update existing pages for low-hanging fruit keywords 2. . com -intitle:[your brand]Unlinked brand mentions have proven to be a, somewhat, timeless tool to securing highly contextual links. com -intitle:[your brand] In Ahrefs, Go to Content Explorer, and type your keyword in quotes. com on the same page. Many link building strategies rely on a specific way to find outreach prospects. You want to find all the links that will add value. You will need an Ahrefs subscription. 12. Find Link Building Opportunities. For example, if you search for mentions of “Ahrefs” and exclude results from ahrefs. com, you’ll see that our brand mentions are steadily increasing. The quickest way to do this is to enter your keyword in Keywords Explorer, scroll to the SERP overview, and then: Select which first-page results to include in the gap analysis. My personal favorite is SEMrush. Advanced Google search operators, such as quotation marks and exclusion operators, site operators, and keyword modifiers, can help find unlinked brand mentions. Finding all of your unlinked mentions can be pretty time consuming and complicated. Help us make it better. How to use Content Explorer. Optimize for Google Map Pack. A popular choice is Ahrefs’ Content Explorer. 2. You can ask them to link. Further investigate any with the label “Link lost : (”. Pro tip: Reach out to the sites with unlinked mentions to see if they'll link back to your site to secure more backlinks. However, these 4 ways to search for unlinked mentions will increase the total number of available link opportunities. For example, here's how the big SEO websites compare against each other:Turning unlinked mentions into links is very simple – if the person has already mentioned you, there are practically zero reasons for them to turn down your link building pitch, especially if they’re getting something in return as well. g. Unlinked mention strategy works because: The source already trusts your resources. An unlinked brand mention is an existing article or webpage that mentions your brand name, the brands. Unlinked mentions have the potential to turn into valuable backlinks. Using Ahrefs. It will also proactively keep monitoring for future occurrences of articles where your brand is mentioned. How to Quickly Find Unlinked Mentions and Build Links To Get Started. Use these methods to find the main topic for your content. The person is already familiar with your. Tool: BuzzSumo – A must to execute the skyscraper technique. Navigate to Ahrefs Content Explorer and paste your brand name. Enter Your Search Phrase. Find unlinked mentions. 1. MozBar is another free link building tool worth adding to your collection. , “engagement rings,” and search for it in the tool. Spy on your competitor’s organic traffic and rankings. You can do this by running the following search in Ahrefs’ Web Explorer: [your brand] -outlinkdomain:[yourwebsite]. Create friction. Now I need a step-by-step process to use a tool. Create better content, optimize it for search visibility using on-page and off-page SEO techniques, and wait for the results. Use specialized brand mention tracking tools like Ahrefs, SEMrush, or Moz. Monitor your competitors for ongoing, large-scale link-building activity. The Google Map Pack (also called Google Local Pack and Google Snack Pack) is a so-called rich result that Google shows to searchers to help them find the best result based on location, among other things. First, you need to find your unlinked mentions. You will see a full list of the available dimensions for your report. 3) Ahrefs: Our Favorite Tool for Finding New Opportunities. Set up Google Alerts Start by setting up Google Alerts for your brand name and variations of it. Start by heading over to Alerts on the main menu. Once you detect the broken links on your website, you should fix them by updating the link or removing it. Add your brand name into the search bar and leave the drop down as ‘everywhere’. Find PR opportunities by finding competitor mentions 12. #29. 3. Then, implement alerts on Google Alerts or ahrefs for ongoing mentions of your brand (and related terms like your own name or names of products) and reach out to new mentions. You can also always sign up for a trial period to start using all Ahrefs’ tools and get a complete breakdown of your own or a competitors’ backlink profile. An “unlinked” mention happens when someone mentions your brand without linking to your website. “The next step is to simply reach out to a point of contact at that site and ask that the mention include a link to your—or. Hence, the unlinked mentions. If they aren’t, reach out and request the addition of the link. Get Free Report. Use Ahrefs Webmaster Tools. Once you have found a site that mentions but fails to link to your brand, you can reach out and request them to add a link to your website. Modern 360-degree SEO tools like Semrush, Ahrefs, and Moz also include the functionality to suggest link-building opportunities that can boost your backlink profile. SEO is also evolving with the times and changing right along with the way people use the internet. Moz, Semrush, and Ahrefs offer link reporting services that show your backlink performance. The sources of unlinked mentions depend on the tool you use. Unlinked brand mentions. Unlinked mentions occur on various websites, like magazines,. Rinse with the showerhead. Choose which languages and regions to look for mentions in. Claiming Unlinked Mentions vs. Navigate to Ahrefs Content Explorer and type your brand name; choose «In content. Use the quotation marks to indicate which exact word you want and get more accurate results from Google. Securing links from unlinked brand mentions (UBMs) has been an evergreen technique for link building. Update existing pages fo. Address Unlinked Brand Mentions “Instead of chasing cold backlink leads, find unlinked mentions that already have your business or a client’s business mentioned on the website,” says 9Sail’s Kyle Kasharian. With Mentions alerts, you can find pages that mention one or more of your competitors, but not you. Click Highlight unlinked and enter your domain name. How to Convert Unlinked Mentions into Quality Backlinks? November 29, 2022Ahrefs has a powerful keyword explorer tool that lets you enter a seed keyword and get hundreds of related suggestions, along with their difficulty scores, search volume, click-through rate, and. — Matt Seabridge (@ilikeyoumatt) March 2,. In its simplest form, link reclamation is the practice of picking up links from unlinked brand mentions and citations on other sites. com -intitle:[your brand]So, how do you find unlinked mentions in a sea of websites? There are several ways to do this type of link building tactic, but I’ll show you the most reliable and simple methods that have worked for us and our clients. When it comes right down to it, it’s really more of a Swiss Army Knife. Back in 2017, about two years after joining Ahrefs, I decided to create a course on content marketing. Log into your Ahrefs account and go to ‘Content Explorer. Not only does Site Explorer show you the site linking to. If you haven’t checked out Fresh Web Explorer, you really should. Update existing pages for low-hanging fruit keywords 2. Link building isn’t rocket science. “BrandName”. First, you need to find your unlinked. Fill out the rest of the fields and click the “Add” button to finish. The main focus of this technique is trying to convert unlinked mentions to linked mentions. This time, it’s an unlinked mention of our Content Explorer tool. In this ultimate guide, we will explore how to uncover link opportunities using Ahrefs, a powerful SEO tool. Step #1: Automate tracking of mentions. Login to Ahrefs and navigate to content explorer. Let’s use Diggity Marketing as an example: There are 87 mentions in total, which is manageable to review manually. You can then export these links into a . Hit search, and then apply the “highlight unlinked mentions” filter. Google Alerts is a great tool for everyone who needs to monitor their brand mentions (unlinked brand mentions, too) or find relevant sites to gain links from. The option to identify content trends and patterns over time is another important feature that you can leverage. Unlinked brand mentions are when websites mention your brand name without linking to your website. Find featured snippet opportunities 3. Their prices range from $99-$999 per month, making it a premium tool. Backlinks have long been important for SEO. Broken link building Login to Ahrefs and navigate to content explorer. It covers both internal links and backlinks, and only takes a couple of minutes to audit. Here’s how to find a good primary keyword with Ahrefs’. co. Using Ahrefs’ Rank Tracker –. com -intitle:[your brand] This will search billions of pages for those that mention your brand name, but don’t link to you. The key phrase here: “when done well. Broken link building involves three simple steps: Find a relevant broken link on a website; Create something similar to the broken resource; Ask anyone linking to the dead resource to instead link to your working resource. Brand Mentions. com -site:[yourwebsite]. Identify Toxic backlinks 3. Ahrefs is an incredible all-round SEO tool with a ton of great features for finding link building opportunities. 6. The Ahrefs strategy for leveraging unlinked brand mentions. Site Explorer is our competitive research tool. I had a very clear understanding of how an […]The main focus of this technique is trying to convert unlinked mentions to linked mentions. g. First, you need to find your unlinked mentions. Traditionally, SEOs would only search for UBMs for the…Second, find unlinked mentions of your products or content. You can find unlinked brand mentions using Google Alerts or Ahrefs. If you’re an Ahrefs user, use Keywords Explorer and scroll down to the SERP overview: If you’re not an Ahrefs user, search on Google in an incognito tab and use Ahrefs’ SEO Toolbar to view results for your target location. Reclaiming unlinked brand mentions is probably the easiest, quickest way to build high-quality backlinks. Choose how many results you want to see: “all results. At Hunter, we like using Ahrefs’ Content Explorer. If you reach out to the webmaster as soon as they mention you (or. Tool: Majestic SEO – Highly effective link checking. But these tasks represent just a small number of the ways our respondents use Ahrefs. Upload Login Signup. – Log into your Ahrefs account and access the content explorer. You want to find all the links that will add value. Noindex. By using this feature, you can identify websites that have mentioned your brand or website without linking back to you. Choose which languages and regions to look for mentions in. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. 2. g ahrefs). The idea is to then reach out to those sites that mentioned you and turn any unlinked mentions into backlinks. Like this: And finding unlinked brand mentions (and asking for a link) is one of the best SEO techniques to get more backlinks. For example, here’s an unlinked mention for Audio. Simply search for your company name without a link to the site. Implement alerts on Google Alerts or ahrefs for on-going mentions of your brand (and related terms like your own name or names of products) and reach out to new mentions. Reverse image search tools like TinEye or Google Images can help find unlinked mentions of a brand and recover missing or broken links. 3. One big factor in which tool is right for you is obviously pricing and what you get for your monthly subscription. While you can manually attempt to get a link on all these websites, the optimal strategy is to prioritize the most authoritative websites. Click on More, select Alerts, then Mentions: Click "+ Add alert": Once clicked, this pop-up will appear: In the "Search query" field, enter the keyword you wish to receive mentions of (for e. Pick up the shampoo bottle. FREE SEO Strategy Session. Three tips on how to use your keyword data. 40. Ahrefs has a broken link checker tool that you can use to uncover dead links on websites in your niche. 1. In Ahrefs you would go to the Keywords Explorer report. How It’s Used. 2. To access all the tools in Ahrefs, different plans cater to different kinds of businesses. If you're strictly against paid link building, you will like this approach because you most likely won't have to pay for them! I've been preaching this sine 2018 at least, but unlinked brand mentions are only one part of6. 6/5 Pricing: Ahrefs offers a 7-day trial for $7. Depending on your budget, you can use any media monitoring tool to find unlinked brand mentions and generate opportunities for backlinks. Export this data to a spreadsheet for further analysis. Peek at the HTML of a page to ensure backlinks are given the appropriate attribution label. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Donate Bitcoin to support RankTank. – Both connected and unlinked mentions will be displayed in the list of. Monitoring and measuring the impact of converted backlinks is essential for optimizing conversion strategies. You can use the Alerts feature to find a ton of valuable link prospects. And when you set up an alert, we'll notify. Click “Open in” and choose “Content gap. ”You create an account, connect your brand, and you can start looking for brand mentions. Increase your website’s traffic with the industry’s favorite SEO tool. To effectively track unlinked mentions, you’ll need either a brand monitoring tool: Image source: Brand24. The list of results will show both linked and unlinked mentions, so you’ll then need to make sure you’ve selected ‘highlight unlinked domains’ and add your website URL into the box. You can then export these links into a . Tool: Ahrefs Content Explorer – A must to execute the skyscraper technique. They crawl social media and the web 24/7 and detect new brand mentions. Make use of Ahrefs filters. Negative SEO Monitoring #2 Fix Me. Here’s an explanation of the type competitor “types”: 1. Step 5: Results. 1. The main focus of this technique is trying to convert unlinked mentions to linked mentions. At this stage, you may find yourself in one of these scenarios: You’ve found just one matching keyword – You can use that keyword as a target keyword. Get a sentiment analysis. NOTE. Identify Link Building Opportunities: Use Ahrefs to identify potential link building opportunities, such as broken links, unlinked mentions, and guest blogging opportunities on websites that link. Use Ahrefs to find specific pages for thematic mentions or unlinked brand mentions. For instance, take a look at the screenshot below. One. See Content Trend History: See the number of pieces published about a given topic over time. There are many tools available for the purpose of backlink monitoring, but we use Ahrefs, so that’s what we’ll use in our example. Then click on “Export”. For example: “brand” -site:example. When Google implemented its Penguin update, the algorithm targeted manipulative link-building tactics, making quality inbound links. $500/sites: See two sites and the brand mentions and chose to approve or disapprove the placement. com -site:[yourwebsite]. A powerful SEO link building software for understanding your link profile and finding new link prospects. And using the right SEO tools can make the task of finding these. To get this link back, check if the page was "noindexed" accidentally. It’s important to build a high-quality backlink profile. You can use Ahrefs’ Site Explorer to: Analyze competitor link profiles to see which pages, content types, and topics get linked to the most. by Mr. 2:24. Choose In content from the dropdown. To find these opportunities, first log in to Ahrefs and access the ‘Content Explorer’ on the top bar. Then create an outreach campaign to ask for a link, which should be easy enough—after all, they’re already mentioning you in their content. Identify Unlinked Mentions.